The Assets Tab
Store the raw material for a thumbnail — photos, graphics, mockups, docs, and links — organize it in shared folders, and generate AI mockups.
Assets is the source material for your thumbnails — the raw photos, exported graphics, AI mockups, reference docs, and links your team works from. Anything you gather here can be dropped onto the The Brainstorm Tab board or pulled straight into an iteration on the The Iterate Tab tab.
Add and organize assets
Use Add to upload files or paste a link. Assets are grouped into a few kinds — photos, graphics, mockups, docs, and links — and you can filter by kind, search by name, and switch between a grid and a list.
Create folders to keep things tidy — "References", "B-roll", "Logos". Folders are shared across your team, so the same logo pack is reusable on every project. Drag assets into a folder, or move a selection with the action bar.
This project vs. your whole library
The scope toggle switches between This project — assets uploaded to the project you are in — and All projects, your team's entire asset library. Reuse a headshot or a logo set across projects without re-uploading it.
Generate AI mockups
Beyond storing raw material, Assets can generate thumbnail mockups with AI. Use Generate Mockup to describe a thumbnail from a prompt, or select a few source photos and graphics and remix them into new directions in the mockup studio.
Generated mockups are saved as assets like any other, so you can send a promising one straight into an iteration for real review.
Common mistakes
Re-uploading the same files on every project
Switch the scope to All projects and reuse what is already there. Team folders exist so your logos, headshots, and B-roll live in one place.
Treating a mockup as a finished thumbnail
AI mockups are a starting point. Send the best one into a concept's iteration sequence and refine it on the The Iterate Tab tab before flagging anything final.