calendars & scheduling

The Master Calendar vs the Content Calendar

Understand the two calendar scopes, when to use each one, and how calendar layouts change what you see.

Bluprint has two calendars because teams need two different planning views: one for the whole Bluprint and one for a single Channel.

The Master Calendar is the big-picture schedule. The Content Calendar is the Channel-specific schedule where most production work happens.

The Master Calendar showing events across a Bluprint.

What Each Calendar Shows

CalendarScopeBest for
Master CalendarBluprint-level events plus events from its ChannelsSeeing the whole operation at once
Content CalendarEvents in the active ChannelPlanning one content stream without noise

Use the Master Calendar when you are looking across everything: release cadence, team meetings, big planning blocks, or cross-Channel conflicts.

Use the Content Calendar when you are working inside one Channel: filming blocks, edits, thumbnail reviews, sponsor deadlines, and releases connected to Ideas.

A Channel Content Calendar in week layout with production events.

Calendar Layouts

Calendar layouts change the shape of the same underlying Calendar Events.

  • Month: best for release cadence and broad planning.
  • Week: best for production blocks and team handoffs.
  • Day: best for a busy filming or review day.
  • Year: available on the Master Calendar for long-range planning.
  • Agenda: available on Content Calendars for scanning a Channel's upcoming events in a list.
The calendar layout menu with Month, Week, Day, and another layout option.

What Is Included

Calendar Events can include title, type, start and end date, all-day state, description, linked Idea, recurrence, attendees, location, Channel, reminders, and third-party sync metadata.

Events that belong to a Channel can appear on that Channel's Content Calendar and also roll up into the Master Calendar. Events without a Channel only live on the Master Calendar.

Common Mistakes

Putting Channel work only on the Master Calendar

If the event supports a specific Channel, give it that Channel. It will still be visible from the Master Calendar, but the Channel team can also find it in their Content Calendar.

Using Month view for detailed production days

Month view is great for scanning. Switch to Week or Day when you need to place filming blocks, edit sessions, or review meetings precisely.

Last updated 2026-06-22